When Twistshake started its journey, they wanted to spend as little money as possible on various ancillary services. Therefore, the company developed its own OMS, and the entire inventory management was handled in Excel.
Difficult to find the right order fulfillment system
Over the years, Twistshake has added several different sales channels, such as:
- e-commerce directly to the end customer
- B2B sales to department stores and retail chains
- sales via local distributors around the world
- sales on major e-commerce sites such as Amazon, Zalando and eDiscount
This has meant that the logistics chain has become increasingly complex. Especially as goods from over 20 different suppliers are consolidated in their warehouse in China, before being shipped to the warehouse in Västerås. In some cases, goods can also be sent directly to different distributors from China.