Twistshake Doubled the Efficiency at Half the Cost

As Twistshake distributes via many different carriers, high demands are placed on the system to identify the recipients’ addresses and find the smoothest shipping solution, regardless of country.

They considered a 3PL solution, in order to outsource the logistics function, but found that it would be very costly. Instead, they chose to handle the entire logistics themselves. The challenge was to find a system that could handle their complex ecosystem such as:

• several sales channels with different requirements for IT systems
• distributed warehousing with both internal and external shipping
• need for cost-effective carrier solutions worldwide
• the desire to manage stock and logistics themselves

After evaluating various systems, the choice fell on IMI GO! from IMI Supply Chain Solutions. During the procurement, Twistshake also received input on how they could further develop their warehouse management processes and gain increased efficiency at a lower cost.

“IMI were open to developing solutions that were not part of the standard product. Another influencing factor was that the system has a modern appearance and user interface, unlike many other WMS systems on the market,” says Martin Åström.

Black Week tested the limits

In November 2020, just two months after implementation, it was time for the biggest shopping event of the year – Black Week. The previous year, about 50 people worked picking orders during the campaign period and each operator picked one order at a time. With IMI GO!, each operator could pick 24 orders at the same time, which increased efficiency by nearly 80% compared to 2020. Twistshake was thus able to reduce the workforce to 20-30 operators while maintaining efficiency.

With the new system, they also got better processes, which reduced the number of incorrect orders to almost zero. For this year’s Black Week, they expect to be able to reduce the workforce further. A maximum of 15 people will be able to handle the sales pressure, which is also expected to increase, compared to 2020.

In addition to reducing personnel costs, Twistshake was also able to lower its IT costs, as they reduced the number of systems. They can simply do more things in the same system with less friction. In addition, today there is increased flexibility in distribution as IMI GO! Also quickly books the right carrier for each order.

“Our goal is to become a one-stop baby shop. We want to reach out to more customers so that they can take part in our selection. In the past year, profitability has fallen into place, so now it’s just a matter of gearing up the growth and reaching out to more markets,” concludes Martin Åström.