The logistics operation is largely carried out from a single warehouse and distribution centre (DC) at Mäntsälä, about 50km north of Helsinki. Featuring a range of 32,000 SKUs, it is set up to receive, store and dispatch accurately and efficiently to 200 stores stretching as far north as the Arctic Circle. Throw into the mix the speed and accuracy required by fast-growing numbers of ecommerce customers and the role of state-of-the-art warehouse software packages become essential, especially with 50,000 SKUs now forecast in the warehouse by 2025.
Ecommerce is a key driver of Tokmanni’s growth. By 2019, agile response to changing customer needs led Tokmanni to enjoy startling successes in the channel, with an uptick of 43.5% in that year. In 2020, the figures soared again by 124% (the pandemic was an obvious contributing factor), with a further 58.7% in 2021.