NorgesGruppen AS was founded in 1994, but the group’s roots can be found in the wholesale business Joh. Johansson, which was formed as early as 1866. Since 1994, NorgesGruppen has experienced rapid expansion, both within traditional retailing and in e-grocery. At the turn of the millennium, the group had grown a lot, both organically and through acquisitions. The goal was to further accelerate growth and establish itself as Norway’s market leader in both wholesale and retail trade.
“Our vision was to expand and develop our logistics network and ensure that a greater proportion of the goods flow went through the central distribution apparatus, to consolidate and bring out synergies and get the right lead time management in all parts of Norway. Together with IMI Supply Chain Solutions, we managed to solve this in a very satisfactory way”, says Are Bakken, who is Operations Director at ASKO.