Growing pains solved
Aim'n overcomes warehouse challenges with IMI's WMS for e-commerce, delivery visibility and AutoStore
Aim’n - empowering women to aim higher and dream bigger
The founders, Tekla and Helen were sick and tired of wearing boring, unflattering active wear while performing their fitness activities. They decided to change the industry, and this is when Aim’n was born—an active brand created by women, for women.
Despite having people tell them that they were wasting their time chasing an impossible dream, they continued to pursue it. In May 2014, their first collection launched and sold out in an incredible 4.5 hours! Since then, Aim’n has seen exponential growth and is valued at a billion SEK in 2022.
To fuel this growth, Aim’n has been turning to a WMS provider that could solve their warehouse and delivery management challenges for years to come – WMS for e-commerce and delivery visibility solution by IMI, became their choice.
The process of finding a squat proof WMS and delivery visibility solution
Finding the right WMS provider was not an easy challenge at first. They needed a new system fast, but either the implementation was too long, or the quality standard didn’t meet their requirements. IMI’s WMS for e-commerce stood out from the competitors by being an easily integrable solution with a significantly shorter implementation time. A combined solution that offered both the warehouse system & the transportation administration also decreased the IT costs by almost 80 %.
Aim’n really lives up to their own motto of “aim higher” and decided to start this entire process of changing their WMS systems just before the most hectic shopping season of the year – Black Friday. Quick implementation and a system that is easy to use for employees made it possible for Aim´n to conquer both black week and Friday without any hassle.
Aim’n also lacked a simple and clear overview of what was happening during the delivery, especially in the critical last‑mile stage. To monitor deliveries in real time, employees had to jump between different carriers’ tracking services, which made the work inefficient.
This resulted in long customer service cases and a reactive handling of delivery issues. At the same time, the number of uncollected parcels increased as more deliveries were sent to pickup locations and parcel lockers, leading to both lost sales and additional handling costs. For a growing e‑commerce company like Aim’n, it therefore became crucial to gain better visibility into deliveries and act more proactively.
To address these challenges, Aim’n implemented IMI’s delivery visibility solution. This gave them full insight and control over their entire delivery chain. By integrating delivery visibility with IMI’s warehouse and delivery management solution, Aim’n could track every delivery in real time—regardless of carrier. All data was consolidated in one place, eliminating the need to navigate between different carriers’ tracking systems to follow the deliveries.”
“We were looking for a new WMS system, but we wanted to make sure we got the right one—one that would be fast and efficient, but also reliable. We talked to a few WMS providers and on average the implementation time was around 13 months. Like oh, we need a new system now, let’s just wait a year. With IMI GO! they could offer fast implementation but also give us an efficient, reliable solution that we needed.”
– Robin Mostacero, CEO at Aim’n
“Delivery visibility from IMI has not only given us total control over our shipments but also enabled proactive customer service. Additionally, we are seeing real cost savings thanks to it.”
– Anders Gustavsson, COO at Aim’n
“We were extremely impressed with IMI GO! and their ability to provide such quick implementations. We went from our manual picking to automated and could work the system the same day of deployment. We received around 3000 orders through the system on the same day as implementation, which was just incredible.”
– Robin Mostacero
Growing muscles – a need for a new warehouse
In 2021, Aim’n’s warehouse was bursting at the seams, and they, therefore, decided to build a new, larger warehouse in Getinge. To be able to effectively continue growing their warehouse for years to come this new 6000 square foot meter warehouse also included an AutoStore solution provided by Element Logic. With the AutoStore solution, Aim’n would be able to increase their daily pick capacity without increasing the need for personal labor.
Despite the change in the warehouse process going from manual to automated picking, the transition to the new way of working was smooth thanks to IMI’s WMS for e-commerce integration to the AutoStore solution from Element Logic. Allowing Aim’n to continue managing their warehouse operations with minimal disruption on the go-live day. IMI exceeded their expectations and their WMS for e-commerce system was ready to be in full use on the same day of deployment.
The partnership with IMI Supply Chain Solutions has been a key factor in Aimn’s success and has allowed them to focus on growing their business and meeting the needs of their customers.
A system that easily whipped warehouse- and delivery management into shape
Reduce unclaimed package returns by 40-60%
Cut WISMO (where is my order) inquiries by 40-60%
Evaluate carrier performance based on your actual data
Reduce returns from pickup service points by 30-60%
The positive ripple effect
Lower costs, streamlined operations, and growth
Just after one year of using IMI’s WMS for e-commerce and delivery visibility Aim’n has managed to:
Some of the brands relying on IMI
IMI Supply Chain Solutions
