Nordic Nest Group’s success with IMI’s solution

Nordic Nest Group automates shipping costs and increases profitability with IMI FCM

Nordic Nest Group is one of the Nordic region’s leading e-commerce companies in home décor and design, delivering to over 70 countries every week.

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Nordic Nest Group automates shipping costs and boosts profitability with IMI's Freight Cost Management

As Nordic Nest Group – one of the Nordic region’s leading e-commerce companies in home décor and design – expanded both its product range and geographic reach, the complexity of its shipping flows also increased. With deliveries to over 70 countries every week and three strong brands in its portfolio (Nordic Nest, Svenssons, and KitchenTime), it became clear that their manual management of shipping costs was no longer sustainable.

For Alexander Joman, Head of Analysis and Data at Nordic Nest Group, IMI’s Freight Cost Management solution (IMI FCM) became the answer to several of the most time-consuming and critical challenges in their logistics and finance processes.

alexander joman
For anyone who needs to understand their shipments, both incoming or outgoing, I can highly recommend IMI’s solution. It has saved us a lot of time, provided insights we didn’t have before, and improved many manual processes.
Alexander Joman
Head of Business Intelligence at Nordic Nest Group
FCM

The challenge:

Manual and time-consuming processes for shipping costs

Before using IMI’s solution, Nordic Nest relied entirely on manual processes for managing shipping costs:

  • Separate Excel files for each carrier

  • Manual accounting through incoming email invoices

  • No certainty that all data for the month had been received

  • Time-consuming analyses based on manually gathered data

This led to errors, delays, and a heavy dependence on multiple departments.

“It took a lot of time, and we lacked proper tracking. We didn’t know what our shipments actually cost.”
— Alexander Joman, Nordic Nest Group

This lack of overview made it difficult to monitor profitability by product category and market, one of the most important insights for a modern e-commerce business.

The solution:

IMI’s Freight Cost Management automates the entire process and unlocks new opportunities

After attempting to build their own solution for data collection and analysis, Nordic Nest realized that a dedicated system was necessary. They chose IMI’s solution, both for its functionality and the strong technical and communicative support from IMI.

Today, IMI’s solution manages the entire shipping cost process automatically:

  • Automatic receipt and interpretation of shipping invoices

  • Direct import into the ERP system

  • Continuous reporting of shipping costs to Nordic Nest’s data portal

  • Automated accounting performed continuously throughout the month

“As soon as an invoice enters IMI’s solution, it appears directly in our tracking reports. It happens completely automatically.”

This has freed up significant resources in finance and analysis and led to entirely new insights into profitability.

The result:

Stronger profitability and better business decisions

One of the most important impacts of the system is the ability to monitor and optimize profitability on an entirely new level.

Nordic Nest can now:

  • Identify unprofitable products and product categories

  • Remove items that generate negative margins

  • Guide marketing based on actual profitability—not just volume

  • Analyze costs per market in real time

“With IMI’s solution, we’ve been able to identify unprofitable product categories and remove them from the site.”

This has had a direct positive impact on results.

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The effect:

Faster financial closing and more reliable processes

The implementation has been smooth, and IMI’s support has been crucial—especially during periods of high workload, such as financial closing.

Previously, the closing process could take 7–8 days. Thanks to automation, Nordic Nest can now consistently meet its five-day deadline without any issues.

“Now we manage it in five days. We often had to extend it to seven or eight before. This is a direct result of IMI’s automation.”

Next steps:

Even more automation and cost control

Nordic Nest Group sees clear opportunities to continue growing with IMI’s solution. Two focus areas are at the top of the list:

  • Full automation of provisions

  • Enhanced cost control by comparing actual costs against carrier agreements

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