In recent years, a successful initiative has been carried out to equip staff throughout the organization with smartphones and eliminate traditional computers. Of Plantagen’s approximately 2,400 employees, only 400 have a desk and can thus benefit from a conventional computer. The others have no fixed workplaces.
“Everything is now mobile out in our stores. The aim is to give staff the tools they need to do their job as well as possible and to provide first-rate customer service. Mobile phones are powerful tools that give access to vital business information,” says Olav, and believes that today’s smartphones are significantly better than the handheld computers that have been used by frontline workers thus far.
“Because we got started a little late, we skipped the phase when many others created their own networks and bought handheld computers,” Olav explains. “We’ve instead gone straight to the point and are using ordinary smartphones on our regular network.
Mobile phones have become better and are more rugged than before, and they also have better cameras, image processing and run apps better. I think it’s a bit of a ‘Kodak moment’ for many of the established players, who seem to have fallen behind in terms of both hardware and software.”