New customer alert: Björn Borg chooses IMI Freight cost management!

We are proud to welcome Björn Borg AB as a new customer at IMI and to support them in optimizing their freight costs with IMI’s Freight Cost Management solution.

During the autumn, we carried out a successful proof of concept where we jointly confirmed both the value and the potential of IMI Freight cost management. This has now led to the solution being fully implemented in 2026.

About Björn Borg:
Björn Borg is a well-known Swedish sports fashion brand with a strong presence in around 20 markets, with Sweden and the Netherlands among the largest. The brand reaches its customers through its own e-commerce, Björn Borg stores, retailers, and licensed product categories such as footwear, bags, and eyewear. Björn Borg AB has been listed on Nasdaq Stockholm since 2007.

We look forward to continuing the journey together and contributing to even smarter, more efficient, and more sustainable logistics at Björn Borg.